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How to turn brand affinity into organic traffic

maandag 6 januari 2020
brand affinity for organic search

Touted as both the antidote to purchase paralysis from the paradox of choice from infinite buying options — and as the playbook used by conscientious brands like Patagonia and Netflix — brand affinity marketing has been getting a lot of air time.

But what’s talked about less is the positive effect brand affinity can have in organic search.

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