Brands that take a stand
Marketers who match consumers’ desire for purpose and honesty come out on top
Our new report explores what approaches CMOs take in relation to brand purpose, and what consumers look for in brands. Taken together, we hope this research will help marketers better resonate with customers through their purpose driven initiatives.
Your questions on Purpose, answered.
Stark warnings about climate change, unfairness in society and a sharper focus on responsibility have raised questions and produced column inches on our collective place in the world.
Meanwhile, honesty and straight-forwardness have emerged as key attributes of good citizenship as people confront widespread mistruths and misinformation.
In response, some brands have adopted stances on ethical, sustainable, or political questions. But how does an ethical stance combine with an honest approach to marketing? And how much does honesty feed into brand perceptions?
Get your report today
Please fill out these few details to get the report "Brands that take a stand: Marketers who match consumers’ desire for purpose and honesty come out on top". The report will be sent to the email address you submit.
By clicking above you accept our Privacy policy and agree to receive emails or calls from Trustpilot about our products and services. You may unsubscribe at any time by clicking the unsubscribe link at the bottom of the email or by contacting us at privacy@trustpilot.com. Trustpilot's calls may be recorded for training and quality purposes.
Zorg voor meer klantbetrokkenheid
Vraag een gratis demo aan
